SPONSORED REVIEW

SPONSORED REVIEW

Paddy Power were founded in 1988 and are heading towards their 25th anniversary as one of the leading players when it comes to offering customers a first-class horse racing service. In addition to a cutting-edge website and superb telephone betting operation, this Irish bookmaker also have hundreds of shops in the UK and Ireland.

Paddy Power are no stranger to controversy and have had several TV adverts banned due to complaints being made. However, they are equally adept when it comes to listening to their customers and creating unique promotions which are usually unrivalled by their competitors.

What are their prices like?

Paddy Power are very competitive when it comes offering horse racing odds, with the trading team clearly having a lot of expertise as they are happy to take on the favorite when it comes to several races every day.

When it comes to the big meetings such as Cheltenham and Royal Ascot, you will regularly see Paddy holding even money when all the other bookmakers have shortened the odds to 4/5 about a selection and that's why it pays to have an account with this aggressive firm.

With Best Odds Guaranteed ensuring that you get paid out at SP if it's bigger than the board price you took, this is a category where Paddy Power score highly.

Customer service and contact methods

Paddy Power have won several awards for their customer service and they work very hard to ensure that queries are dealt with in a polite and efficient manner.

There are several ways you can contact Paddy Power if you have an issue and this includes Live Chat which has become increasingly popular with customers. Naturally, customer service is available on a 24/7 basis.

Contact details as follows:

Email - [email protected] Phone - 08000 565 275 / +353 1 9050131 Post - Customer Services, Paddy Power plc, Power Tower, Blocks 1-3 Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4.

Deposit / withdrawal

Making a deposit with Paddy Power is a seamless process and the same applies when it comes to withdrawing any winnings. When you have logged into your account, there is an option to make a 'Quick Deposit' which is great when it comes to placing a quick bet.

There are a variety of payment types at the disposal of a Paddy Power customer which include four debit cards and three credit cards. There is also the opportunity to make a cash payment, along with PayPal, Moneybookers and Ukash.

Horse racing live streaming

Paddy Power have a deal in place with ATR and Racing UK which means that you can watch live racing from any UK or Irish meeting. As per the other bookmakers to offer this 'bet and watch' service, you need to place a small bet in order to access live pictures from the track in question.

To access quality live streaming at Paddy Power, select 'Horse Racing' from the Quick Links and navigate to the race in which you want to watch. You will find links which lead to either the live streaming, radio commentary or text commentary.

To ensure you can watch the live streaming, you have to place a qualifying bet of £1 and be located in the UK or Ireland.

Horse racing bet types offered

Select a particular race link at the Paddy Power website and you will find a range of available bets which demonstrates the expertise of this particular firm. There is naturally the option to take the odds about a certain horse winning, although you will also find a betting market 'without the favourite' which is great for finding alternative value.

In addition, you can select something called Insure bet which means customers can back a horse knowing they will get their money back if it finishes second, while there is also the option to get this down to three places. Place-only betting is also a nice touch and shows flair from the trading department.

There is forecast and tricast betting for customers that want to predict the first two or three home in a race and also a wide range of tote-related bets where you can bet in a pool of customers and sometimes get bigger odds.

Website usability

We would put Paddy Power in the top two of websites when it comes to navigation and page load speed. The homepage is on the money when it comes to displaying the next 5 races and horse racing can be found under the Quick Links menu in the left-hand margin.

Placing a bet is a nice straightforward process and you can quickly view all the bets placed by clicking on 'My Bets'.

Reviewer's verdict

Paddy Power are one of the leading bookmakers when it comes to the sport of horse racing, whether you are a fan of National Hunt or prefer Flat racing. While they steal the headlines with their breath-taking promotions on the big meetings, we shouldn't underestimate how strong this bookmaker is on a daily basis.

The live streaming of UK and Irish racing is as good as you will find anywhere else, with Paddy going the extra mile to offer their punters several betting opportunities on every race. Customer service also gets high marks and makes them a very compelling bookmaker for anyone wanting to bet on horse racing.